Moutai Osaka Expo bottle design wins Gold A' Design Award

Ying Song Brand Design Shenzhen Co., Ltd's Kweichow Moutai Osaka Expo Edition won Gold in the A' Design Award packaging category on Sept. 9, 2026. The commemorative baijiu package blends cultural symbolism, sustainability and an interactive opening mechanism, and includes a reusable metal bottle cover.

Why it matters: - The Gold A' Design Award puts the Moutai Osaka Expo package in an international design competition judged on innovation, sustainability, function and cultural relevance. - The win highlights how premium alcohol packaging is increasingly expected to do more than hold a product. It now also has to tell a story, reduce waste and improve user experience. - The design's reusable metal bottle cover and eco-friendly materials reflect that shift.

What happened: - The A' Design Award named Kweichow Moutai Osaka Expo Edition a Gold winner in the Packaging Design category on Sept. 9, 2026. - Ying Song Brand Design Shenzhen Co., Ltd created the design. - The project is a commemorative baijiu package for the 2025 Osaka World Expo. - The work is tied to the centennial intersection between Moutai and the World Expo.

The details: - The bottle design takes cues from the architecture of the China Pavilion. - The shape also resembles traditional Chinese book slips. - Metal landscape elements around the bottle represent harmony between people and nature. - A metal timeline on top of the box marks the century-long connection between Moutai and the World Expo. - The wine jar doubles as a metal handle. - Sliding the jar rotates and opens the box. - Yingsong Chen, Yuntao Zhang, Gengjie Zheng, Jiacen Xu, Shujie Yang and Mengyuan Wang worked on the concept, structural engineering and visual development. - Interested readers can view the award page on the A' Design Award website: the award listing.

Between the lines: - The award signals that cultural packaging can compete on the same stage as more purely commercial or technical design work. - The combination of symbolism and an interactive mechanism suggests the studio aimed to make the package collectible as well as functional. - The recognition also fits broader industry pressure to pair luxury branding with environmental responsibility.

What's next: - The Gold designation may help Ying Song Brand Design Shenzhen Co., Ltd pitch future projects built around heritage, sustainability and interactive packaging. - The project team is likely to use the recognition as proof of capability in premium packaging work. - The A' Design Award continues to position winning projects as benchmarks for future entries in packaging design.

The bottom line: - Kweichow Moutai Osaka Expo Edition won because it combines cultural storytelling, eco-conscious materials and a mechanically distinctive package into one premium design.