Imperial Gift Box wins Bronze A' Packaging Design Award
Imperial Gift Box, a tea packaging design by Lampo Leong, Jiajun Chen and Junbo Li, has won a Bronze A' Design Award in the Packaging Design category. The recognition spotlights a culturally inspired package that blends Chinese imperial motifs, silk embroidery and interactive structure for premium tea presentation.
Why it matters: - The Bronze A' Design Award puts Imperial Gift Box among packaging designs judged for creativity, practicality, and technical execution. - The award highlights growing demand for packaging that delivers cultural storytelling, craftsmanship, and a stronger unboxing experience. - The recognition can help set expectations for premium gift packaging that combines heritage with modern structural design.
What happened: - The A' Design Award named Imperial Gift Box a Bronze winner in the Packaging Design category on July 9, 2026. - The design team is led by Lampo Leong, Jiajun Chen and Junbo Li. - The announcement was made in Como, Italy. - More information is available on the A' Design Award project page.
The details: - Imperial Gift Box is a tea packaging design inspired by the Chinese imperial dragon robe. - The package uses a deep blue silk box with a square form. - A circular embroidery featuring double dragons symbolizes harmony between heaven and earth. - A gentle press on either side of the embroidered circle opens twin lids inward like butterfly wings. - The interior includes dragon and peony motifs on each side. - The peony represents China’s national flower. - Golden tea crystal bottles sit in a semicircle against a black background. - Chinese calligraphy and seal elements are woven into the logo and packaging. - The design integrates silk embroidery with contemporary structural design. - Project contributors include Zhesheng Chen, Kerri Nga-Man Cheang, Xinming Hong and Bingqi Shu.
Between the lines: - The award recognizes a broader design shift toward packaging that carries narrative and cultural identity, not just product protection. - The interactive opening mechanism gives the packaging a ceremonial feel that can strengthen brand perception. - The work also suggests how Eastern visual traditions can be translated into premium contemporary packaging without losing symbolic meaning.
What's next: - The Bronze recognition may encourage more experimentation with tactile materials, interactive closures and culturally rooted visual systems. - The design team says the honor reinforces its commitment to combining traditional craftsmanship with innovative structural concepts. - Future projects may continue exploring packaging as a medium for both function and storytelling.
The bottom line: - Imperial Gift Box stands out as a packaging design that turns cultural symbolism into a premium, interactive product experience.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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